About Product Red

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Title Product Red
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(from Freebase)
Product Red, styled as (PRODUCT), is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics (UK & International), Gap, Emporio Armani, Hallmark (US) and Dell. It was founded in 2006 by U2 frontman and activist Bono and Bobby Shriver of ONE/DATA to engage the private sector in raising awareness and funds to help eliminate AIDS in Africa. The Global Fund to Fight AIDS, Tuberculosis and Malaria is the recipient of (RED) monies. Bono is an active public spokesperson for the brand. Didier Drogba is also a spokesperson for the brand and is the face of the Nike (RED) Laces campaign. Susan Smith Ellis was named CEO in June 2007. As part of a new business model developed in partnership with Wolff Olins, each partner company creates a product with the Product Red logo. In return for the opportunity to increase its own revenue through the Product Red products that it sells, a percentage of the profit is given to the...
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