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Nigeria: Shit Business Is Serious Business
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Nigeria: Shit Business Is Serious Business
Concerned about the health and environment issues created by the absence of public toilets in most Nigerian cities, social entrepreneur Isaac Durojaiye started a unique mobile toilet initiative to provide decent toilet facilities in strategic locations across the country.  This video, shot by Magnum photographer Eli Reed, is part of the Rippling project, an Ashoka-Magnum Foundation partnership.
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This film is part of the series Rippling, created by Ashoka and the Magnum Foundation, with support from the Lemelson and Woodcock foundations.
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Segment 1

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Everyone a Changemaker
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The Inventor-Entrepreneur as Pioneer, System Changer, and Role Model for Future Generations.
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Nigeria
ISAAC DUROJAIYE [DMT Mobile Toilets, Ashoka-Lemelson Fellow]
Sanitation is a global issue. There is nobody all over the world that will say they don't want to be sanitation-oriented. Everybody must go to toilet, and, if it's a global phenomenon, then there is a need to have a global approach. Shit business, serious business. Over time, people don't pay attention to the issue of toileting or sanitation. People don't want to be identified with it in the first place. We have glamorized the issue of toilet.
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Public Toilet: Pay-as-you-Shit. Lagos State Ministry of Environment and DMT Mobile Toilet private sector participation (PSP). Opening Hours: 5am-9pm. Keep Lagos Clean. Eko o ni Baje. "Shit Business is Serious Business" - Otunba Gadaffi.
ISAAC DUROJAIYE
Our own innovation, our own design has gone a long way in solving some of this problem.
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Concerned about the health and environmental issues created by the absence of public toilets, Isaac Durojaiye started the first mobile toilet initiative in Nigeria.
ISAAC DUROJAIYE
When we came up with the concept of adapting portable toilet as a public toilet, it was strange to the people. They've never seen it before.
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DMT manufactures mobile toilets locally and uses a franchise model to lease them to at-risk and unemployed youth, as well as to women who are head of households. They are responsible for spotlessly cleaning, maintaining the toilets in perfect condition, and harvesting the waste for profit-generating biogas recycling.
ISAAC DUROJAIYE
The toilets are designed in such a way that it's so easy for them to use, it's so easy for them to maintain. The flush toilet, which is the chemical toilet, has come a long way to becoming a big relief.
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DMT Biogas Project ... Converting Shit to Gas & Electricity. Yes we can.
ISAAC DUROJAIYE
One of the things we have decided to do is to set up a biogas plant, to recycle the waste we collect from our toilet, get biogas out of it, to generate electricity. And the slough at the end of the day becomes an organic fertilizer to farmers. What works in Nigeria, might as well work in Ghana, can work in Afghanistan, can work in Peru, can work in Brazil. So, if the solutions are workable you are improving the standard of living, you are improving the public health, you are improving sanitation, and your investment, your money, it's not only coming back but it's improving life.
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Rippling created by Ashoka and the Magnum Foundation, with support from The Lemelson and Woodcock Foundations
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[end credits]