Segment 1

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PSI Botswana's Male Circumcision Campaign - TV Spot

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All right team: remember, we have to work at winning this match as a team. Circumcision cannot win this match alone. He needs the help of all of the defenders to keep HIV from scoring.

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Men in Sub-Saharan Africa are choosing male circumcision (MC), a cost-effective method that reduces the risk of HIV infection in men by 60 percent. Beginning in 2007, PSI launched an unprecedented MC campaign supporting service delivery, communications, and advocacy efforts in Botswana, Kenya, South Africa, Swaziland, Zambia, and Zimbabwe. These are the stories of men and families being impacted by male circumcision.

FUNGAI CHIBAYA [MC Client, Zimbabwe]

My name is Fungai. Near where I stay, there is a very big billboard encouraging male circumcision, so I just decided one day that I should do it. I'm shaking a little bit, like goosebumps. I think the procedure is going to go well.

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PSI provides pre- and post-procedure counseling in countries where male circumcision is offered.

FUNGAI CHIBAYA

I've learned a lot about male circumcision. They say it has a 60 percent chance of HIV reduction.

TAKAVINGWA KOMBONI [MC Client, Zimbabwe]

My name is Takavingwa Komboni. My wife encouraged me to come to MC because she actually thought it would be good for me to be circumcised. Some of my friends said, "You can go at your own risk." I'm curious to know what's going to happen after I'm circumcised.

SYMPATHY MPOFU [Clinical MC Nurse, Swaziland]

The local anesthesia is given to assist him in reducing pain during the surgical procedure. The procedure starts with the doctor cutting and removing the foreskin. Afterwards we dress the patient with gauze. Then the patient is escorted to the recovery room to recover for 30 minutes.

TAKAVINGWA KOMBONI

As you can see, I am now coming out of the theater room. The circumcision is over, and I feel like a man. It has been very good, and it is not as painful as I thought.

FUNGAI CHIBAYA

The whole procedure was just fine.

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Changing perceptions, one person at a time.

JABULANI NCUBE [MC Client, Zimbabwe]

One of the best benefits is the reduction of the HIV/AIDS transmission rate. That gave me the zeal to go for it. I felt it would be the best opportunity for me to prevent myself, and the person that I love, from contracting such infections.

STEVEN CHIKOMBERO [MC Client, Zimbabwe]

I've since introduced some of my team members to be circumcised. Everyone now knows that I'm proud to be circumcised.

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Women are important partners in this process.

KUDZAISHE CHIFAMBA [MC Client, Zimbabwe]; It opens up dialogue within the relationship, which is not common in our environment. >> MOLEBOGENG MADISHA [South Africa]

So this is both of our decision, and I decided to accompany him as a support system. I also heard about the importance of male circumcision.

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Communication is key to male circumcision scale up.

JABULANI NCUBE

What I learned is that people are not well educated. They have a belief that it's cultural.

KUDZAISHE CHIFAMBA

Dialogue needs to spread further than just young couples.

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By bringing services to scale within the next 10 to 20 years, male circumcision could significantly reduce the number of new HIV infections.

JABULANI NCUBE

It is the right channel to reduce the HIV/AIDS pandemic in our nation.

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Effective communication. High quality service delivery. Thirty-eight million by 2015: scale up male circumcision now, impact the future of HIV.

STEVEN CHIKOMBERO

A lot of things have changed in my life. Besides the confidence that I have, I also feel much more secure.

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PSI. Healthy lives. Measurable results.