At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants—and can get—a Coke. Why shouldn't this work for condoms, sanitation, vaccinations too?
As co-chair of the Bill & Melinda Gates Foundation, Melinda French Gates helps shape and approve foundation strategies, review results, advocate for foundation issues and set the overall direction of the organization. Read more about Melinda French Gates at TED.com.
Available translated into other languages at TED.com.